Popular Media — Forty-two percent of teens agreed that movies and TV showsmake drugs seem like an OK thing to do, according to a 2003 study. Notsurprisingly, 12- to 17-year-olds who viewed three or more "R" rated movies permonth were seven times more likely to smoke cigarettes, six times more likely touse marijuana, and five times more likely to drink alcohol, compared to those whohadn't watched "R" rated films.